In the future, marketers will be able to also train Adobe Firefly on the brand’s own collateral, generating content that reflects the brand’s style and design language. With Adobe Firefly, producing limitless variations of content and making changes, again and again - all on brand - will be quick and simple. Adobe’s first model, trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired, will focus on images and text effects and is designed to generate content safe for commercial use. Teams will have full creative control in ensuring content and experiences are on-brand, and insights from Adobe will help them understand what resonates with customers.Īdobe Firefly Powers Image Generation in Adobe Experience CloudĪdobe will bring Adobe Firefly, a new family of creative generative AI models, directly into Adobe Experience Cloud. Powerful new features will first be natively integrated in applications including Adobe Experience Manager, Adobe Journey Optimizer, Adobe Real-Time Customer Data Platform, Customer Journey Analytics and Marketo Engage, supporting use cases from planning and asset creation to personalization and customer journey management. With Sensei GenAI, marketers and other customer experience teams will have a co-pilot to help increase their productivity without having to increase their workload. “Business growth is driven by customer experiences, and generative AI is a transformative, foundational technology that will impact every aspect of how brands connect with their customers.” “Adobe has a long history of unlocking AI as a co-pilot for marketers, and we have a vision for generative AI that covers the full lifecycle of customer experience management, with the enterprise-grade security and data governance that our customers expect,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. In Adobe Experience Cloud, customers will be able to move seamlessly between Sensei GenAI services and existing features, right within their workflows. Bringing generative AI capabilities into Adobe’s clouds is the next evolution of Adobe’s AI-driven innovation, providing businesses with unprecedented speed and productivity. Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced generative AI innovations across Adobe Experience Cloud that will redefine how businesses deliver customer experiences.įor more than a decade, Adobe has delivered hundreds of intelligent capabilities through Adobe Sensei within its enterprise applications to enable customers to work and collaborate in new ways. Adobe unveiled the first set of Sensei GenAI services in Adobe Experience Manager, Adobe Journey Optimizer, Adobe Customer Journey Analytics, Marketo Engage and Adobe Real-Time Customer Data Platform-powering use cases from content personalization and editing, to marketing copy generation and conversational experiences.Adobe Firefly-Adobe’s new family of creative generative AI models first focused on image generation and text effects-will be integrated into Adobe Experience Cloud for businesses to generate content designed to be safe for commercial use.Adobe Sensei GenAI will leverage multiple large language models (LLMs) within Adobe Experience Platform, depending on unique business needs.
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